Category : Industry
Date : Jun-24-2010 16:25
Boggi Milano, Italian premium menswear brand, is quite optimistic about the Indian markets and in order to cash on it, the company has lined up huge expansion plans. The company today said that it is eyeing to have around 35 outlets in India by 2015 and plans to collect around $50 million (about Rs 225 crore) of revenue from the country within the next five years.Commenting on this, Boggi Milano Brand Director Giorgio Brandazza said "In the last year and a half we have cemented our brand''s image in India and we are now entering into a stage of faster development. From three outlets at present, our aim is to have 30-35 stores in the country by 2015". He said that this investment by the company is a part of the 12-million euro investment plan finalized by the two JV partners in 2008.The brand entered India in 2008 under a joint venture with DLF''s retail management subsidiary - DLF Brands and since then it has opened and operates three stores in Delhi NCR and is eyeing at expanding in metros across India.The company so far has made an investment of around 1.5 million euro and the rest would be utilized for the brand''s expansion during next five years.Moreover, Brandazza said that the company is going to set up next two outlets at the Delhi International Airport''s soon-to-be- inaugurated Terminal 3 on July 14.However, the company will enter into the markets of Kolkata and Bangalore in July while Chennai before winter, he said.Boggi Milano currently sells almost its entire international range in the country that includes formals, casuals, sportswear and accessories. All its products are imported from the global facility in Italy. Boggi Milano operates in over a dozen countries and has around 80 exclusive outlets spread across the world.
Date : Jun-24-2010 16:25
Boggi Milano, Italian premium menswear brand, is quite optimistic about the Indian markets and in order to cash on it, the company has lined up huge expansion plans. The company today said that it is eyeing to have around 35 outlets in India by 2015 and plans to collect around $50 million (about Rs 225 crore) of revenue from the country within the next five years.Commenting on this, Boggi Milano Brand Director Giorgio Brandazza said "In the last year and a half we have cemented our brand''s image in India and we are now entering into a stage of faster development. From three outlets at present, our aim is to have 30-35 stores in the country by 2015". He said that this investment by the company is a part of the 12-million euro investment plan finalized by the two JV partners in 2008.The brand entered India in 2008 under a joint venture with DLF''s retail management subsidiary - DLF Brands and since then it has opened and operates three stores in Delhi NCR and is eyeing at expanding in metros across India.The company so far has made an investment of around 1.5 million euro and the rest would be utilized for the brand''s expansion during next five years.Moreover, Brandazza said that the company is going to set up next two outlets at the Delhi International Airport''s soon-to-be- inaugurated Terminal 3 on July 14.However, the company will enter into the markets of Kolkata and Bangalore in July while Chennai before winter, he said.Boggi Milano currently sells almost its entire international range in the country that includes formals, casuals, sportswear and accessories. All its products are imported from the global facility in Italy. Boggi Milano operates in over a dozen countries and has around 80 exclusive outlets spread across the world.
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